New Product Review Summaries Now Available
Let me tell you a secret about me: I love efficiency. If you want to get my attention, just tell me you have a way for me to get more things done in less time and I’m all ears. As a one-person business, mommy of 2, homeschooler, owner of 7 pets (2 canine and 5 feline), wife, and activist, I am more than a little busy. So I’m always looking for ways to streamline my life.
One of my latest efficiency projects is to make the summarized results of some of my new product reviews available to my customers. You can find this information in the Customer Service Department under “Why Don’t We Carry…?” Scratching your head over what this could possibly mean in terms of efficiency? Read on…
I noticed that I was receiving regular inquiries/suggestions from customers about the same products–products that I do not sell. Since I also love details, I have always replied happily to such customers, eager to tell them all the fascinating details I learned from my new product review process that led to my decision not to carry that product.
I thought other customers may be interested in this information as well, and saw several benefits to making it public on my site. With Earth Day later this month, the hot topic lately has been eco-friendly art & craft supplies, so I have chosen to focus on products in this category first.
Now when customers ask me why I don’t have product x, y or z on my site, I can simply refer them to this resource for the answers they seek. And, because the information is publicly available on my site, customers will not need to take the time to write me as often about this topic. Two points for efficiency!
Perhaps the biggest goal I have for this project, however, is change. Keep in mind that, in order for a product to be reviewed at all, it must already be better than its conventional counterpart in some significant respect (i.e. environment, labor, vegan, safety). These companies are already doing something, or several somethings, right with these products.
Please take the time to applaud them for their accomplishments and encourage them toward continued improvements. If we act as conscious consumers, if we use our dollars to “vote” for the kind of world in which we want to live, we can make a difference. This is the way to truly make Earth Day every day.
